Google local more local.  When searching Google by a specific location be it town or city you will usually get a Google map with local service providers.  This has not been that accurate as it detects your server IP location and serves info based on that.  Now Google have added a new facility on the left hand side so that you can specify your exact location to get more relevant results.

This is good news for local businesses and should form part of your SEO strategy especially when the service / goods you supply is limited to a local market.  Even national companies can benefit by having regional depots or sales office register for Google local.

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