Internet Marketing | Search Engine Marketing (SEM)

Internet Marketing builds a comprehensive strategy to correctly position your business for growth via the Internet. This differs from SEO which relates to optimisation of your website and servers in order to target the website accurately.

Sales funnel converting visitors to customers

Internet Marketing looks at the entire digital market place to establish market value and the opportunities this offers your business. Typically an Internet Marketing engagement is based on full business year establishing clear revenues goals and performance targets.

We accept that we are only as good as the growth we generate hence we work with your business on a paid on performance basis. We share the risk and quarterly bonuses ensures that we are focused on reward.

Our Internet Marketing service is fully immersive. A single point of contact Winning Inch consultants are professional, business people coming from commercial backgrounds focused and targeted to achieve the goals of your business.

How does Internet compare to SEO?  For a quick look visit the comparison chart.

SEO (the following items are Included and more details can be found on the seo page by clicking the link, below, on the item of interest)

• Keyword analysis
• Monthly revenue estimates
• Competitor analysis
• Website Audit
• Onsite optimisation
• Server Optimisation
• Analytics
• Blog / article development & Social networking
• Social commenting
• Forum participation
• Social bookmarking
• Google Adwords PPC

• Monthly revenue estimates
• Competitor analysis
• Dedicated consultant
• PPC campaign management
• Webmaster tools monitoring
• Search position reporting
• 360° Reports
• Social networking monitor
• Social networking hub
• Tumblr
• Hub Pages
• WordPress.com
• Facebook Pages
• E-Mail campaign (own list)
• Engagement

Monthly revenue estimates

Knowing the traffic volume for a keyword is not enough to build  solid business case.  Traffic volumes dimply tells us that on average or per anum there X number of searches for that keyword.  For Internet marketing purposes we must understand the monthly volume of a keyword and its current trend.  This additional analysis provides our consultant with a broader picture to work with.  If your business is seasonal what can we do in the shoulder periods to maintain sufficient volumes to smooth the revenue curve.

Competitor analysis

In SEO we look at how difficult it will be to achieve results based on the competitive landscape.  Within Internet marketing we look at each of the top 20 competitors in detail.  We compare their website, link strategy, e-commerce offering and special features directly against your existing website and strategy.  This builds into a powerful SOWT analysis allowing us to review successful strategies as part of our Internet marketing mix.

Dedicated consultant

A dedicated consultant is able to work with your business as part of the team.  Our consultants are targeted and are paid on results.

PPC campaign management

PPC campaign management combines Google analytics and Adwords as well as Optimiser.  Each keyword and advert is tested for effectiveness as are landing pages on a continuous improvement process.  In addition to this we establish a keywords effectiveness for adoption in the main website for organic placements.

Webmaster tools monitoring

In addition to monitoring performance through analytics we also monitor the website itself via Google’s Webmaster Tools.  This provides keyword ranking information, speed performance and other issues that Google highlights as a potential problem.

Search position reporting

Your consultant will track your website position for each keyword on a weekly basis.  This clearly demonstrates a measurable improvement and highlights anything that needs attention.

360° Reports

Taking external analytics data is useful however combining external report data with internal activity gives us 360° insights into overall performance.  Taking the reports from your internal back end systems shows precise results.  For example if we have a traffic volume or 1,000 per day which 35% are active by signing up or registering, out of which 20% convert to a customer,  All this can be gained via analytics but it does not tell us what was purchased, how long the customer had an account, the split between new and existing customer.  By adding the internal data we have full sight of performance and able to provide a simple dash board to demonstrate results.

Social networking monitor

What is being said about your organisation and brand.  Social monitoring provides alerts each time your organisation or brand is mentioned across social networking websites, blogs and Internet news reports.  Your Winning Inch consultant will take pro-active action or just offer advice on how to deal with negative comments and how to harness positive comments.

Social networking hub

Social networking is time consuming but vital to keep active  with regular activity.  Winning Inch provides a hub for social activity creating new posts in a central system which, depending on the type of post, you will be able to determine which networks to update either manually or automatically.  The Winning Inch social hub maximises exposure but minimises the effort required.

Tumblr

An account with Tumblr will be created and maintained on your behalf

Hub Pages

An account with Hub Pages will be created and maintained on your behalf

WordPress.com

An account with WordPress.com will be created and maintained on your behalf

Facebook Pages

An account with Facebook will be created and maintained on your behalf

E-Mail campaign (own list)

Using our internal e-mail system you will be entitled to send one mailer per month.  We will design and manage bounce back, opt outs and bounce backs to create a clean and current e-mail database.

internet-marketing

Engaging Internet marketing Services from Winning Inch is simple.  In the first instance contact us and send us your current website address.  We will take a look at the website and call you back to discuss your needs.  An Internet marketing engagement is typically between 6-12 months plus with a dedicated Internet marketing consultant.

The above covers the main aspects of the Winning Inch Internet marketing Service.  If you are looking for a shorter term fix you may be interested in our SEO service.  To compare services follow this link Internet marketing

Or to find out more use the contact form below or call us on 0844 8260535.