What is the difference between Internet Marketing and SEO?
The real difference is that Internet Marketing is an engagement focused on creating and delivering result through strategy. SEO is project orientated in terms of fixing problems and realigning messaging to achieve a goal.
Internet Marketing | SEO Service comparison
- Keyword analysis
- Monthly revenue estimates
- Competitor analysis
- Website Audit
- Dedicated consultant
- Onsite optimisation
- Server Optimisation
- PPC campaign management
- Analytics
- Webmaster tools monitoring
- Search position reporting
- 360 Reports*
- Social networking monitor
- Social networking hub**
- Blog / article development
- Social commenting
- Forum participation
- Social bookmarking
- Tumblr
- Hub Pages
- WordPress.com
- Facebook Pages
- E-Mail campaign (own list)
- Google Adwords PPC
Ideal:
SEO for single domain one-off projectsIdeal:
Internet Marketing for longer term strategy* 360° Reporting is combining external data i.e. Google Analytics and Internal Reporting
By combining the two reports we create a dashboard that provides a full overview of your website presence. We look at hit rate, bounce rate and conversion rate together with actual sales data and product profiling. With this drill down report we can establish which products are working and which ones need attention.
** Social Networking hub is an outbound messaging tool based on a customised WordPress blog that feeds social networking websites.
The result is that internal staff can create press releases, news items and blog posts. Each will automatically populate Social Networking websites most suited to your business.
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