SEO UK from Winning Inch is a process to increase the visibility of your website for critical search terms to increase revenues.
Gaining more traffic is not enough to obtain sustainable revenue growth. Increasing qualified traffic is a sure way of gaining sustainable revenue growth. The SEO UK process from Winning Inch offers measurable improvements and return on investment.
- Keyword analysis
- Monthly revenue estimates
- Competitor analysis
- Website Audit
- Onsite optimisation
- Server Optimisation
- Analytics
- Blog / article development & Social networking
- Social commenting
- Forum participation
- Social bookmarking
- Google Adwords PPC
- Engagement
SEO Analysis and reporting
Keyword analysis
Matching your business to keywords used by people to find the goods/services you provide. Choosing the right keywords requires experience. There are a number of free and fee based resources available to obtain keyword statistics. No one keyword resource is more authoritative than another as each uses their own calculation. However, depending on your business a range of data is collected from the most appropriate resources and analysed.
Monthly Revenue Estimates
We take the keyword analysis and calculate the monthly traffic estimates to produce a monthly, seasonally adjusted, maximum revenue opportunity / targets.
Competitor Analysis
It is important to know how hard it will be to achieve a page one / position one position for a range of keywords. It permits a strategy that may focus on quick wins in order to achieve longer term goals as part of the process.
Website Audit
Your website must be fit and targeted to compete in the Internet market is. The website audit ensures it will perform to the required standards.
Onsite Optimisation
Based upon the website audit Winning inch will optimise the page or website appropriately to compete effectively. Winning Inch will conduct remedial work as required or will validate the work of internal staff as required.
Server Optimisation
Optimising your web server is highly recommended. Since Google released Caffeine in June 2010, “load speed” performance has been a factor in search results ranking. Server optimisation reduces the information exchange between the server and the browser increasing load speed.
Analytics
If you can not measure change it is not worth doing. If you already have Google analytics then great Winning Inch will use the data to measure and report success. If you are not already using analytics no problem Winning Inch will set it up.
Ethical quality SEO link building
Blog & Article development
Winning Inch will only ever create top quality links by developing top quality blog posts and articles relevant to your market. This is an an option as you may already have a marketing and PR dept that can be trained in how to write for the Internet. If not Winning Inch have a team of professional UK freelance writers and journalists who will research and produce blog posts and articles on your behalf.
Within this we will also evaluate social networking websites such as Facebook, Google+ and Twitter and create accounts / pages as necessary.
Social Commenting
Nearly all top quality websites now have Web 2.0 facilities for leaving comments. As one would expect these are heavily moderated to prevent link building spam. To gain links from social commenting the comments must be intelligent, informed and interesting. Winning Inch undertakes this task on your behalf during the project and hands over responsibility once the project is completed.
Forum Participation
One of the strongest aspect of our approach is to talk to your market directly using market relevant forums. Engaging with your potential customers directly builds credibility and trust.
Social Bookmarking
Although social bookmarking is in decline it is still important to ensure that your website is mentioned in social bookmarking websites.
SEO testing and Engagement
Google Adwords / PPC
Bringing it all together. By targeting the website for the specific keywords, artificially, using PPC we can gauge the conversion rate. Although less effective than an organic search result placement, using PPC, we can analyse performance and conversion rates. Using the data Winning Inch can make changes the content as required to reach the dired levels.
Engagement
Engaging SEO UK Services from Winning Inch is simple. In the first instance contact us and send us your current website address. We will take a look at the website and call you back to discuss your needs. An SEO engagement is typically between 3-6 months but depends on how much work is needed to achieve your goals.
The above covers the main aspects of the Winning Inch SEO UK Service but it is important to note that each client will have unique needs. If you need a more comprehensive service you may be interested in our Internet Marketing service. To compare services follow this link Internet marketing
SEO UK process is robust to ensure that we deliver and continue delivering results. Call us on 0844 826 0535 or use our contact form below.







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