Christmas comes but once a year. Not true for the Christmas shop! They are open 7 days a week every day of the year.

Winning Inch was called in August 2009. The existing website was not performing at all with just 200 visits per month.

The bounce rate, the measure of content meeting expectations by visitors, was really bad at 92%. Meaning visitors opened the website and left again quickly.

Winning Inch redesigned the website, added a new e-commerce system and provided a Digital Marketing Manager on a three month contract.

The results speak for themselves. The bounce rate is now 30%, site visits peaked at 13,000 and even now, March 2010, is still at 8,000.

Main features of the new website:

• Search engine friendly e-commerce
• Optimised structure
• E-mail sign up and CRM
• Social networking integration
• Keyword targeted

Search for:

“Christmas shop” page 1 position 1-2 on Google competing with 124million other websites.

“German Christmas decorations” page 1 position 1 on Google competing with 591,000 other websites.

The new website can accommodate new requirements such as “Easter” products easily and with a full CMS system content updates can be done by the client at any time.

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