Tactical paid advertising | PPC

Paid advertising / PPC is a necessary part of the marketing mix.  However, using it tactically provides a significantly higher return on investment.

Dead money.  Spending money on keywords that you have already established yourself is a common mistake.  Our approach to on-line advertising is to reach new target markets using relevant keywords.  We undertake keyword research as part of out proposition.  However, we use PPC to test their value.  Keywords that convert well as part of a PPC campaign will convert even better organically and are therefore taken into the main website to obtain organic placement.

In addition to keyword testing we create a number of campaigns that will focus on specific streams.  For example in a high turnover business it may be necessary to sell on volume with plentiful supply at lower margins or choke the business back when availability is limited to obtain higher margins.  All this can achieved in minutes.

Managing on-line advertising / PPC delivers a greater return on your investment.